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Magento Website Overview 2023-2024: Data and Examples
Jan
In this report, Magenest compiles and provides businesses with an overall picture of the situation of Magento
e-commerce websites in 2023, as well as predictions for 2024.
Overview of Magento website data
Magento is an e-commerce platform that helps companies and businesses build a comprehensive and highly effective e-commerce website system. Magento websites are programmed using the Zend Framework and apply MVC models to manage and store all data. Businesses can choose to deploy the Magento e-commerce platform as a purely online store or as an online marketplace bringing together multiple stores and online sales websites with diverse languages and currencies.
Currently, there are two versions of Magento available for businesses: Magento Community and Magento Enterprise. Magento Community is completely free and designed for small businesses and non-profit organizations. Websites developed using Magento Community are fully integrated with basic functions and extended features. Magento 2 Enterprise is the professional, upgraded version of Magento 2 Community. This version is specifically designed for large businesses and corporations with significant expansion and growth needs.
In recent years, the level of competition among e-commerce platforms in the market has become increasingly fierce, and Magento has lost its leading position that it held in its early years of 2007-2008.
According to statistics from Statista and Earthweb , as of December 2023 , Magento’s global market share for e-commerce platforms was only about 1.72% . Meanwhile, the dominant brand was WooCommerce with a market share of 38.74% , followed by Woo Themes with approximately 14.95% . Squarespace ranked third with approximately 14.67% , behind Woo Themes. Shopify was the fourth largest e-commerce platform globally with 10.32% , and WixStores was in fifth place with 8.09% . Finally, other e-commerce platforms, such as Amazon and Magento, accounted for approximately 13.22% .
Magento website metrics as of 2023
After understanding the overview of Magento website data, in the next section, let’s explore with Magenest the number of Magento websites as of Q4 2023, including: the number of Magento websites in use as of Q4 2023, the number of online stores migrating from other platforms to Magento websites, and the number of online stores migrating from Magento websites to other platforms.
Number of Magento websites in use
As of Q4 2023, there were over 147,500 online stores directly operated on the Magento e-commerce platform worldwide , a decrease of approximately 2.9% compared to Q3 2023 and a decrease of 9.9% compared to the same period in Q4 of the previous year.
The following is the number of Magento online stores displayed by Storeleads , based on the platform’s previous physical store count. This count covers the period from Q3 2019 to Q4 2023.
| Dear | Number of Magento online stores |
| Third quarter of 2019 | 120,737 |
| Fourth quarter of 2019 | 125,730 |
| First quarter of 2020 | 135,288 |
| Second quarter of 2020 | 129,057 |
| Third quarter of 2020 | 134,842 |
| Fourth quarter of 2020 | 143,343 |
| First quarter of 2021 | 148,300 |
| Second quarter of 2021 | 155,594 |
| Third quarter of 2021 | 156,102 |
| Fourth quarter of 2021 | 161,970 |
| First quarter of 2022 | 158,336 |
| Second quarter of 2022 | 158,589 |
| Third quarter of 2022 | 163,435 |
| Fourth quarter of 2022 | 163,714 |
| First quarter of 2023 | 156,224 |
| Second quarter of 2023 | 154,560 |
| Q3 2023 | 151,845 |
| Fourth quarter of 2023 | 147,509 |
From the statistics above, we can see that the number of Magento online stores as of the end of Q4 2023 decreased compared to Q3 2023 and the same period of Q4 2022; however, it is still much higher than in the years 2019-2021. Given the economic downturn from mid-2023, these are still positive results for the overall growth and development of the Magento e-commerce platform.
The number of online stores from other platforms migrating to the Magento website.
In the last 90 days of 2023, more than 1,120 sellers from e-commerce platforms switched to building and deploying their online stores on Magento, including:
| E-commerce platform | The number of online stores from other platforms migrating to the Magento website. |
| Custom Cart | 668 |
| WooCommerce | 171 |
| Shopify | 77 |
| PrestaShop | 27 |
| Wix | 25 |
| Open Cart | 20 |
| MakeWebEasy | 12 |
| Gambio | 9 |
| Squarespace | 8 |
| ecbeing | 8 |
The following are online stores that have migrated to Magento from other e-commerce platforms on the market:
| Online store name | Domain name | Ranking | The platform before migrating to Magento websites. | The change will take place within the last 90 days of 2023. |
| PrettyLittleThings.com | www.prettylittlething.us | 246 | Custom Cart | October 18th |
| Smarter Luxury Sleep | www.saatva.com | 811 | Custom Cart | 12/12 |
| Farrow & Ball | www.farrow-ball.com | 946 | Custom Cart | December 6th |
| Onitsuka Tiger | www.onitsukatiger.com | 1,076 | e-commerce cloud | December 5th |
| Lyca Mobile Group | www.lycamobile.us | 1,173 | Custom Cart | December 18th |
Number of online stores from Magento website to other platforms
In the last 90 days of 2023, Magento lost over 3,860 sellers to other competing e-commerce platforms, including:
| E-commerce platform | The number of online stores migrating from Magento websites to other platforms. |
| Custom Cart | 2,786 |
| WooCommerce | 399 |
| Shopify | 395 |
| Shopware | 47 |
| PrestaShop | 36 |
| Tray Commerce | 26 |
| Open Cart | 25 |
| BigCommerce | 19 |
| Odoo | 12 |
| VTEX | 11 |
The following are online stores that have migrated from Magento to other e-commerce platforms on the market:
| Online store name | Domain name | Ranking | Migrating from a Magento website to other e-commerce platforms. | The change will take place within the last 90 days of 2023. |
| Hans | www.hanes.com | 584 | Custom Cart | December 26th |
| Johnny Was | www.johnnywas.com | 1,642 | e-commerce cloud | October 26 |
| PrepBaseball Report | www.prepbaseballreport.com | 2,270 | Custom Cart | October 17th |
| Pikes Peak Region Attractions Association | www.pikes-peak.com | 2,447 | Custom Cart | November 28 |
| IT’S SUGAR | itsugar.com | 3,488 | Shopify | October 26 |
Top countries worldwide that deploy Magento websites.
Here are the top countries that deploy Magento websites the most to build and develop online stores worldwide:
- United States: Over 18,920 online stores on Magento websites, representing approximately 12.8% of all Magento websites globally.
- UK: Over 9,970 online stores on Magento websites, representing approximately 6.8% of all Magento websites globally.
- Germany: Over 9,160 online stores on Magento websites, representing approximately 6.2% of all Magento websites globally.
- Netherlands: Over 8,040 online stores on Magento websites, representing approximately 5.5% of all Magento websites globally.
| Nation | Number of online stores on the Magento website |
| USA | 18,926 |
| United Kingdom | 9,972 |
| Virtue | 9,161 |
| Netherlands | 8,041 |
| IDEA | 4,842 |
| Brazil | 4,744 |
| Spain | 4,161 |
| Australia | 3,949 |
| France | 3,938 |
Top 5 leading Magento websites today
Finally, let’s take a look at the highlights of the top 5 leading Magento websites currently available, as compiled by Magenest.
Ford
Ford is a prominent global brand in the automotive manufacturing and sales industry. Ford’s management has leveraged the Magento website as its e-commerce platform. The brand’s online sales website consistently provides customers with an exceptional shopping experience, allowing them to easily and quickly browse, select, and complete product transactions.
Ford has implemented many essential features of the Magento website on its online sales site, such as: a 360-degree product view, a beautifully designed, professional theme that is mobile-friendly, extensive product filtering capabilities, integration with the brand’s global dealer network, and the ability to process payments quickly while ensuring security, etc.
Graze
Graze is a leading global brand specializing in healthy snack products. Graze’s management decided to partner with Magento and use the Magento website as an e-commerce platform for their online store. This allows customers to quickly and conveniently order their favorite snacks and utilize premium home delivery services.
Thanks to deploying an online store on the Magento e-commerce platform, the Graze brand can offer its customers extremely useful features when accessing and experiencing the website, such as: easy account registration and management, personalized customization of snack box options according to customer preferences, and many secure payment options. Using the Magento website, Graze also receives numerous in-depth reports and analyses to better understand customer behavior, enabling the business to develop effective marketing strategies to ensure customer satisfaction.
Helly Hansen
Helly Hansen is a globally renowned brand in the outdoor equipment business. For 140 years since its launch, Helly Hansen has been famous among customers for its products and accessories primarily supporting outdoor sports. Helly Hansen has leveraged the Magento platform to optimize its e-commerce stores, significantly contributing to the brand’s ability to introduce and promote its products in a more user-friendly way, reaching an ever-increasing number of consumers. Furthermore, implementing a Magento website helps the business effectively manage its online store and connect with customers globally.
Helly Hansen’s business and marketing strategy for the Magento website includes: optimizing the performance of the online store, ensuring responsiveness on mobile devices, and providing customers with intuitive, simple, and fast navigation and product filtering. Furthermore, through Magento’s supporting tools, the business focuses strongly on providing personalized eCommerce content and promotions for each customer segment, and offers a secure and efficient payment process.
Sigma Beauty
Sigma Beauty is a globally renowned beauty brand. Launched in 2008, the brand maintains extremely high standards in the business of makeup and beauty products. Sigma Beauty’s goal is to create innovative products that simplify customers’ makeup routines.
Sigma Beauty is renowned for its diverse range of high-quality makeup brushes, favored by customers worldwide. To further expand its business in this product category, the brand has implemented Magento as its e-commerce platform to support inventory management and provide customers with a seamless shopping experience. Sigma Beauty’s online store consistently employs top-notch design and application methods, featuring beautiful, professional themes and user-friendly navigation.
Through its Magento website, Sigma Beauty also implements personalized product promotion strategies and seamlessly integrates them with social media platforms. Sigma Beauty’s online store on the Magento e-commerce platform consistently provides customers with an engaging shopping experience and reinforces the brand’s image, value, and position in the market.
Land Rover
Land Rover is a world-renowned automotive brand. Currently, the brand’s management and leaders are confidently using the Magento e-commerce platform to provide customers with the best possible shopping experience.
Land Rover is currently implementing key features of the Magento website, such as responsive design on mobile devices, simplified navigation, and intelligent product filtering. In addition, Land Rover is integrating its online sales website with the brand’s global dealer network, while ensuring secure processing of high-value transactions.
Conclude
Through this article, businesses have gained an overview of Magento website data in the current e-commerce market. To stay updated on the latest news and data about the e-commerce market, especially news about building and effectively deploying Magento websites, businesses should subscribe to Magenest’s latest articles.
Currently, Magenest is one of Magento’s most outstanding partners in Vietnam. Magenest has 9 years of experience in providing solutions for building and deploying Magento websites for businesses. Notably, Magenest is proud to be one of Magento’s partners with the highest number of Magento 2 certifications in Asia. Furthermore, Magenest boasts over 150 highly skilled and experienced programmers who have successfully advised and supported the operation of Magento websites for businesses in numerous countries and regions both domestically and internationally. Businesses can find more comprehensive information about Magento website deployment solutions for their e-commerce activities at the following link.
